Ha Giang Province Vietnam: 1/125 @f/2 ISO 400, Fuji x100
The other day I had to make a call I never wanted to have to make. At 28 I needed to see a chiropractor - some would call it the photographers curse, a curse that unfortunately goes with the territory. Lugging heavy camera gear around, usually with it hanging from the neck, waist or one shoulder eventually takes its toll. This realisation along with some other vague and equally suspicious excuses was one of the reasons I'd been interested getting myself one of Fujifilm's X-Series cameras - the thought of having a camera that was small and light and could maybe even supplement my heavy old SLR was appealing. I knew they would probably never replace my SLR for work but as everyday cameras they seemed to offer a good compromise.
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| Saigon, Vietnam: 1/2000 |
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| Saigon, Vietnam: 1/60 |
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| Saigon, Vietnam: 1/60 |
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| Morocco: 1/500 @f/8 ISO200, Fuji X100 |
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| The Fuji X100 in all it's original glory |
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| London, England: 1/80 |
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| London, England: 1/60 |
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| Low Tatra mountains, Slovakia: 1/1000 |
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| Burgundy, France: 1/125 |
Around
the same time I upgraded my phone to an iPhone 4S and for the first time ever
found myself increasingly taking my snaps with that rather than a 'proper'
camera. I guess as master self-publicist 'photo guru' Chase Jarvis likes to
say, the best camera is the one you have with you. I found this to be true, my
x100 was getting sidelined for a phone.
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| London, England: 1/1600 @f/2.8 ISO 200, Fuji X-Pro 1(XF 35mm f1.4 lens) |
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| Rome, Italy: 1/60 |
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| Rome, Italy: 1/1000 |
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| Rome, Italy: 1/500 |
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| Rome, Italy: 1/250 |
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| The Fuji X-Pro 1 |
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| Senegal, West Africa: 1/640 |
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| Delhi, India: 1/500 |
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| Portsmouth, England: 15s @f/11 ISO 400, Fuji X-Pro 1(XF 35mm f1.4 lens) |
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| Goodwood, England: 1/250 |
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| Goodwood, England: 1/1000 |
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| Goodwood, England: 1/125 |
Then came
along the Fuji x100S. At first, like with XPro1 I told myself I didn't need it
or want it. Then I started to read reviews. And then I made the same fatal
mistake I did with the XPro1, I dropped into London Camera Exchange with the
aim of getting a new backup up SLR body. Instead I came out of the shop with a
new x100S. Damn, how did that happen? Unfortunately for me Fuji had listened to
the gripes people had with the x100 had had taken a brave move, they had
released a new camera in pretty much the same body but with some hardware
improvements. My other camera company, seem to only react to their customers
when they're forced too, Fuji it seems cannot do enough to try and please their
customers. It's a fundamentally different mindset, but one that's refreshing. A
few years ago, the thought of a camera company actually updating firmware for
free was almost unthinkable, especially if it didn't really have too. What Fuji
showed was that they were prepared to show respect towards their customers who
had invested in their camera system. It may also be an example of the Japanese business philosophy of Kaisen as alluded too by this blogger. Either way let's face it, in today's digital
camera age buying into a camera system is an investment to which you will see
little return. Camera bodies depreciate in value so quickly you are literally
throwing away cash unless you're going to get a lot of use out of it. Granted
there are plenty of hobbyists out there with disposable income that like buying
different cameras and that's fair enough, but I make my living from
photography. I need to trust the cameras I have, and trust the company that
builds them. I want a company that listens and actually improves a camera. The
x100S seems to show that Fuji may well be that company - I certainly hope so.
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| London, England: 1/250 @f/2.8 ISO 400, Fuji X100S |
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| Cambridge, England: 1/1600 @f/5.6 ISO 400, Fuji X100S |
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| Sussex, England: 1/30 @f/2 ISO 3200, Fuji X100S |
With my SLRs I use back button focus, it makes life a lot more simple. The Fuji allows this with the AFL/AEL button when in manual mode but I'd like it if this button were bigger. That being said the camera can now always be found either in my bag or slung round my shoulder – I walk around all day with this thing and hardly notice it’s there. It’s not the camera for everyone – but I think it’s the camera for me.
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| The Fuji X100S |









































